Do You Want to Keep Your Customers Forever?

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Paperback / softback by Joseph B. Pine , Don Peppers Short Description:

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and... Read more

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Publisher: Harvard Business Review Press
Publication Date: 02/03/2010
ISBN13: 9781422140277, 978-1422140277
ISBN10: 142214027X

Number of Pages: 96

Non Fiction , Business, Finance & Law