Description

Book Synopsis

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a learning relationship. Over time, this ongoing relationship allows your company to meet a customer''s changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

Do You Want to Keep Your Customers Forever

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    £9.11

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    Order before 4pm today for delivery by Fri 10 Jul 2026.

    A Paperback / softback by Joseph B. Pine, Don Peppers, Martha Rogers

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      Publisher: Harvard Business Review Press
      Publication Date: 02/03/2010
      ISBN13: 9781422140277, 978-1422140277
      ISBN10: 142214027X

      Description

      Book Synopsis

      This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a learning relationship. Over time, this ongoing relationship allows your company to meet a customer''s changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

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