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Book Synopsis

A brief review of bibliometric analysis use in marketing studies.- Geographic information system in hospitality: Spatial clustering of hotels based on marketing variables.- Analyzing the relationship between healthcare quality and patient satisfaction in the case of Spain. Some panel data evidence.- Sustainability in Marketing Education. Students attitudes at Iberian Universities.- Sustainability Teaching in Marketing: An Importance Performance Analysis in Higher Education Institutions.- Game-Based Learning through the Use of Artwork Images: Influence on the Perception of a Product.- Unveiling the Collaborative Dynamics of Clusters in En-hancing Cooperation for Green Marketing Initiatives: A Conceptual Model.- Nurturing Sustainability in Agricultural Firms: The Role of Relational Marketing with Stakeholders and the Moderating Influence of Firms Attitudes Towards Sustainability.- Why do we play golf? An exploratory research.- Use of online shop chatbots: How trust in seller moderates brand preference and purchase intention.

Disruptions Diversity and Ethics in Marketing

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    A Hardback by Sergio Martínez-Puertas

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      Publisher: Springer
      Publication Date: 09/11/2024
      ISBN13: 9783031704871, 978-3031704871
      ISBN10:
      Also in:
      Sales and marketing

      Description

      Book Synopsis

      A brief review of bibliometric analysis use in marketing studies.- Geographic information system in hospitality: Spatial clustering of hotels based on marketing variables.- Analyzing the relationship between healthcare quality and patient satisfaction in the case of Spain. Some panel data evidence.- Sustainability in Marketing Education. Students attitudes at Iberian Universities.- Sustainability Teaching in Marketing: An Importance Performance Analysis in Higher Education Institutions.- Game-Based Learning through the Use of Artwork Images: Influence on the Perception of a Product.- Unveiling the Collaborative Dynamics of Clusters in En-hancing Cooperation for Green Marketing Initiatives: A Conceptual Model.- Nurturing Sustainability in Agricultural Firms: The Role of Relational Marketing with Stakeholders and the Moderating Influence of Firms Attitudes Towards Sustainability.- Why do we play golf? An exploratory research.- Use of online shop chatbots: How trust in seller moderates brand preference and purchase intention.

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