Description
Book SynopsisThe Walt Disney Company has grown into a diversified global media giant, but is it still possible to identify a coherent Disney ethos? Examining everything from theme parks to merchandising to animation to live-action films,
Disney Culture proposes that they all follow a core corporate philosophy dating back to the 1920s.
Trade Review"Wills makes a strong contribution to both the fields of media studies as well as Disney scholarship with this concise, well written and thoroughly engaging overview of how the cultural, artistic, and economic factors surrounding the Disney corporation intersect." -- Blair Davis * author of Movie Comics: Page to Screen/Screen to Page *
"
Disney Culture is a notable addition to the growing critical work on Disney and its cultural significance. Wills skillfully dissects the Disney ethos and even challenges the multimedia giant to 'mean something beyond merchandise' in the twenty-first century." -- Janet Wasko * author of Understanding Disney: The Manufacture of Fantasy *
"Wills's little gem of a book assesses the art, business, ideology, and audience of the Disney organization from its beginning to today.
Disney Culture is an essential text for students in media studies, animation, and American culture." * Journal of American Culture *
"An elegantly written and well-researched book...Wells makes a strong case for the powerful influence Disney has exerted on American life over the past century, how it has spread worldwide, and what it means for civilization." * Cercles *
Disney Culture review in
Musicals * Musicals *
Table of ContentsAcknowledgments
Introduction
Chapter One: Making Disney Magic
Chapter Two: The World According to Disney
Chapter Three: Disney Dollars
Chapter Four: Disney Values
Further Reading
Works Cited
Index
