Shows how creativity can be used for everything from
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"In today's fiercely competitive global marketplace the most important resource any business has is the creative thinking of its people. In Disciplined Dreaming, Josh Linkner lays out a road map that will guide individuals, teams, and companies to higher levels of creativity. It is a journey that will lead to better ideas and breakthrough thinking—and those who take it will also have a lot of fun along the way."
—Bill Ford, executive chairman, Ford Motor Company
"The creativity gap is real and it's getting worse. Josh Linkner challenges you to become a disruptive force for change, and I hope you will."
—Seth Godin, author, Linchpin and Purple Cow
"Josh Linkner is a tremendous business leader who has established a successful and sustainable company, as well as a culture that nurtures employees to help them maximize their potential."
—Hon. Jennifer M. Granholm, governor, State of Michigan
"At Zappos, one of our core values is to be adventurous, creative, and open-minded. Disciplined Dreaming can help spark your creative potential."
—Tony Hsieh, CEO, Zappos.com and author, Delivering Happiness
"The world has changed dramatically, and we have now entered a new era of creativity. Disciplined Dreaming is a roadmap to new ideas, and helps business leaders at all levels unleash their creativity in order to reach their full potential. This important and thoughtful book is a must-read to compete in the next era of business, and life."
—Charlene Li, founder, Altimiter Group and author, Groundswell and Open Leadership
"There's a lot business people can learn from jazz musicians. The days of managing by musical score are gone—today, victory goes to the improviser. If you are not tinkering with your business every day, sooner or later the markets will begin to tinker with you—and it won't be pleasant. Disciplined Dreaming helps you avoid these pitfalls and provides a systematic approach to becoming that winning improviser."
—Keith McFarland, #1 best-selling author, The Breakthrough Company and Bounce
"It is often said there are dreamers and there are doers. Never before has someone connected the dots and clarified the path between ‘dreaming’ and ‘doing’ like Josh Linkner has in Disciplined Dreaming. This is a must-read for the innovators and creators who want to cross over to the execution side and make their dreams come to life.”
—Dan Gilbert, chairman and founder, Quicken Loans, and majority owner, Cleveland Cavaliers
"Creativity fuels the growth engine that drives results. Disciplined Dreaming gives us a practical and inspirational roadmap to move us from incremental improvements to radical breakthroughs. Josh Linkner has successfully built some of the most creative companies in the world and shows us the way."
—Jeff DeGraff, professor, Ross School of Business, University of Michigan and author, Leading Innovation and Creativity at Work
"Now all those days I spent dreaming can be put to good use. Disciplined Dreaming helps you harness your creativity. Well worth your time."
—Keith Crain, chairman and CEO, Crain Communications
"In Disciplined Dreaming, Josh Linkner offers a guide for encouraging and protecting creativity as one of the few sustainable advantages in a relentlessly competitive environment. I would recommend it highly for the leaders and advisors to any high growth organization."
—Victor E. Parker, managing director, Spectrum Equity Investors
Table of Contents
Preface ix
Introduction 1
1 The Case for Creativity 7
2 Disciplined Dreaming: Your System for Creativity 19
Step One Ask
3 Defining the Creativity Challenge 41
4 Driving Curiosity and Awareness 59
Step Two Prepare
5 Gaining the Keys to a Creative Mind and Culture 81
6 Preparing Your Environment to Promote Creative Passion 109
Step Three Discover
7 Discovering the Ways of Creativity 125
Step Four Ignite
8 Generating Creative Sparks 143
9 Igniting the Sparks of Creativity: The Eight Most Powerful Techniques 163
Step Five Launch
10 Bringing Your Ideas to Life: The Launch 185
Epilogue: The Power of One 205
Appendix A: The Top Six Creativity Myths (and Truths) 207
Appendix B: Additional Warm-Up Exercises to Jump-Start Creativity 211
Notes 213
Acknowledgments 219
About the Author 221
Index 223
