Description
Book SynopsisDirt Persuasion analyzes Bold Nebraska’s environmental campaign against TransCanada’s Keystone XL Pipeline to examine how this grassroots environmental movement changed the rules for national environmentalism in the United States.
Trade Review"Whether you are a Nebraskan or not, opposed to or supportive of the pipeline, you will learn a lot from this book and gain insight into the controversy."—Mark Brohman,
Nebraska History Magazine"Readers will learn how one case of civil environmental populism evolved in a rural US context and, in so doing, will also gain an in-depth understanding of the existing scholarship on environmental communication. This exemplary book demonstrates outstanding, careful scholarship."—R. E. O'Connor, C
hoice"
Dirt Persuasion: Civic Environmental Populism and the Heartland’s Pipeline Fight is an important contribution to the environmental and social historiography of the Great Plains."—Drew Folk, H-Environment
“TransCanada’s Keystone XL Pipeline is arguably one of the most significant environmental struggles in North American history. Moscato not only digs deep into these intense ecological antagonisms but—through the Bold Nebraska environmental campaign—also presents an important case study of the possibilities of engaged, multi-stakeholder environmental activism in a time of mounting global ecological crisis. . . .
Dirt Persuasion is an exceptionally important contribution to environmental communication.”—Patrick D. Murphy, author of
The Media Commons: Globalization and Environmental Discourses“
Dirt Persuasion is a must-read for grassroots activists who care about rural environments. Lucidly written, Moscato’s fascinating book illuminates how Bold Nebraska mobilized cultural symbols, storytelling, and historical consciousness to build uncommon alliances and frame the media narrative in a successful movement to halt construction of the Keystone XL Pipeline.”—Marsha Weisiger, Julie and Rocky Dixon Chair of U.S. Western History at the University of Oregon
Table of ContentsList of Illustrations
List of Tables
Acknowledgments
1. A Pipeline Runs through It
2. Plains Spoken
3. Harvesting a Rural Metanarrative
4. Framing a Movement
5. Níbtháska
6. A Fight on Your Hands
7. From the Grass Roots
Epilogue: After Nebraska
References
Index
