Description

Book Synopsis

In today's increasingly digitalized world, digital transformation dramatically changes the way of doing business and reshapes business functions such as controlling, logistics, HR, marketing etc. For companies that do not know how to implement digital transformation, it will be difficult to survive. Therefore, digital transformation is one of the most debated issues in today's business world. Being aware of this issue, Turkish-German University (TGU) hosted a conference on „Digital Transformation in Business" in cooperation with Bielefeld University of Applied Sciences in Istanbul. The conference offered a platform where academicians as well as practitioners discussed current issues of digital transformation. The academic papers presented in the conference constitute the papers of this book

Digital Transformation in Business

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    Order before 4pm today for delivery by Sat 20 Jun 2026.

    A Hardback by Ela Sibel Bayrak Meydanoglu, Riza Öztürk, Natalie Bartholomäus

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      View other formats and editions of Digital Transformation in Business by Ela Sibel Bayrak Meydanoglu

      Publisher: Peter Lang AG
      Publication Date: 25/03/2020
      ISBN13: 9783631817186, 978-3631817186
      ISBN10: 3631817185

      Description

      Book Synopsis

      In today's increasingly digitalized world, digital transformation dramatically changes the way of doing business and reshapes business functions such as controlling, logistics, HR, marketing etc. For companies that do not know how to implement digital transformation, it will be difficult to survive. Therefore, digital transformation is one of the most debated issues in today's business world. Being aware of this issue, Turkish-German University (TGU) hosted a conference on „Digital Transformation in Business" in cooperation with Bielefeld University of Applied Sciences in Istanbul. The conference offered a platform where academicians as well as practitioners discussed current issues of digital transformation. The academic papers presented in the conference constitute the papers of this book

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