Description

Book Synopsis
This text can be used as a primary text in social media courses as well as in tandem with other readings across the public relations and marketing curriculum.

Table of Contents
Part 1: Foundations of Data-driven Insights Chapter 1: An Era of Artificial Intelligence Chapter 2: LUPE Model - Developing Data-driven Campaigns Chapter 3: Anything Can be Measured, Measure What Counts Part 2: Case Studies Chapter 4: Convergence of Social Media, Search, and Content Marketing Chapter 5: Data-driven Influencer Strategy Chapter 6: Creating Compelling Content through Visual Storytelling Chapter 7: Corporate Social Responsibility & Corporate Activism Chapter 8: Engagement through Crowdsourcing & User Generated Content Chapter 9: Social Customer Experience (CX) Chapter 10: Crisis Communications in a Data-driven World Chapter 11: Geofencing and Hypertargeting Strategies Chapter 12: Future Implications of Data-Driven Decisions

Digital Strategies DataDriven Public Relations

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A Paperback / softback by Luttrell, Emerick, Wallace

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    View other formats and editions of Digital Strategies DataDriven Public Relations by Luttrell

    Publisher: Oxford University Press Inc
    Publication Date: 16/03/2021
    ISBN13: 9780190925390, 978-0190925390
    ISBN10: 0190925396
    Also in:
    Communication studies

    Description

    Book Synopsis
    This text can be used as a primary text in social media courses as well as in tandem with other readings across the public relations and marketing curriculum.

    Table of Contents
    Part 1: Foundations of Data-driven Insights Chapter 1: An Era of Artificial Intelligence Chapter 2: LUPE Model - Developing Data-driven Campaigns Chapter 3: Anything Can be Measured, Measure What Counts Part 2: Case Studies Chapter 4: Convergence of Social Media, Search, and Content Marketing Chapter 5: Data-driven Influencer Strategy Chapter 6: Creating Compelling Content through Visual Storytelling Chapter 7: Corporate Social Responsibility & Corporate Activism Chapter 8: Engagement through Crowdsourcing & User Generated Content Chapter 9: Social Customer Experience (CX) Chapter 10: Crisis Communications in a Data-driven World Chapter 11: Geofencing and Hypertargeting Strategies Chapter 12: Future Implications of Data-Driven Decisions

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