Description

Book Synopsis

CHAPTER 1.- Digital Marketing Technology and Disruptive Digital Innovations in Africa.- CHAPTER 2.- High Disruptive Digital Marketing Technology, Digital Innovations and Techno-Entrepreneurship.- CHAPTER 3.- Potentials And Challenges of Social Media Marketing Among Services Business In South Africa.- CHAPTER 4.- Disruptive Digital Marketing Technologies for Sustainable MSME Empowerment.- CHAPTER 5.- Adoption Of Digital and Social Media Marketing Platforms as Digital Strategy for Enhancing Sustainable Development of Developing Countries.- CHAPTER 6.- Ethical Considerations in The Social Media Marketing in Africa.- CHAPTER 7.- A Broad Conceptualization of Social Change: An Examination of How Mobile Phone Technology Usage in Africa Is Making Digital Business Possible.- CHAPTER 8.- Digital Marketing Information and Communication Technologies (ICTS) And Human-Centred Design (HCD) For Sustainable Entrepreneurship in Africa.- CHAPTER 9.- Artificial Intelligence (AI) And Digital Marketing for Sustainable Business Development in Africa.- CHAPTER 10.- Using Social Media Marketing Strategy to Solve Business Challenges Post-Covid 19 Pandemic.- CHAPTER 11.- Conclusion And Recommendations.- What Does Future Holds in Digital Marketing in Africa: Opportunities, Challenges and Transformative Futures?.

Digital Marketing in Africa

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    A Hardback by Brighton Nyagadza

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      Publisher: Palgrave Macmillan
      Publication Date: 11/12/2025
      ISBN13: 9783031970870, 978-3031970870
      ISBN10:
      Also in:
      Sales and marketing

      Description

      Book Synopsis

      CHAPTER 1.- Digital Marketing Technology and Disruptive Digital Innovations in Africa.- CHAPTER 2.- High Disruptive Digital Marketing Technology, Digital Innovations and Techno-Entrepreneurship.- CHAPTER 3.- Potentials And Challenges of Social Media Marketing Among Services Business In South Africa.- CHAPTER 4.- Disruptive Digital Marketing Technologies for Sustainable MSME Empowerment.- CHAPTER 5.- Adoption Of Digital and Social Media Marketing Platforms as Digital Strategy for Enhancing Sustainable Development of Developing Countries.- CHAPTER 6.- Ethical Considerations in The Social Media Marketing in Africa.- CHAPTER 7.- A Broad Conceptualization of Social Change: An Examination of How Mobile Phone Technology Usage in Africa Is Making Digital Business Possible.- CHAPTER 8.- Digital Marketing Information and Communication Technologies (ICTS) And Human-Centred Design (HCD) For Sustainable Entrepreneurship in Africa.- CHAPTER 9.- Artificial Intelligence (AI) And Digital Marketing for Sustainable Business Development in Africa.- CHAPTER 10.- Using Social Media Marketing Strategy to Solve Business Challenges Post-Covid 19 Pandemic.- CHAPTER 11.- Conclusion And Recommendations.- What Does Future Holds in Digital Marketing in Africa: Opportunities, Challenges and Transformative Futures?.

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