Description

Book Synopsis

To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The contributions give an overview about important technologies behind digital marketing and cover deep studies from marketing discipline that evaluate digital marketing, applications, and new trends.



Table of Contents

Origins of digital marketing – Applications of digital marketing – New trends in digital marketing – Viral marketing – Social media marketing – Social media advertising – Affiliate marketing – Content marketing – Digital branding processes – Digital customer

Digital Marketing Applications

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    £50.04

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    RRP £55.60 – you save £5.56 (10%)

    Order before 4pm today for delivery by Wed 5 Aug 2026.

    A Paperback / softback by Hatice Aydin

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      Publisher: Peter Lang AG
      Publication Date: Publication Date: 30/10/2019
      ISBN13: 9783631802519, 978-3631802519
      ISBN10: 363180251X

      Description

      Book Synopsis

      To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The contributions give an overview about important technologies behind digital marketing and cover deep studies from marketing discipline that evaluate digital marketing, applications, and new trends.



      Table of Contents

      Origins of digital marketing – Applications of digital marketing – New trends in digital marketing – Viral marketing – Social media marketing – Social media advertising – Affiliate marketing – Content marketing – Digital branding processes – Digital customer

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