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Book Synopsis
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Digital Marketing and Consumer Engagement:

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    £752.40

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    RRP £836.00 – you save £83.60 (10%)

    Order before 4pm today for delivery by Wed 1 Jul 2026.

    A Hardback by Information Resources Management Association

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      View other formats and editions of Digital Marketing and Consumer Engagement: by Information Resources Management Association

      Publisher: IGI Global
      Publication Date: 30/01/2018
      ISBN13: 9781522551874, 978-1522551874
      ISBN10: 1522551875

      Description

      Book Synopsis
      Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

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