Description



Table of Contents
Brief contents Preface About the authors Acknowledgements Part 1 Digital marketing fundamentals 1. Introducing digital marketing 2. Online marketplace analysis: micro-environment 3. The digital macro-environment Part 2 Digital marketing strategy development 4. Digital marketing strategy 5. Digital media and the marketing mix 6. Relationship marketing using digital platforms Part 3 Digital marketing: implementation and practice 7. Delivering the digital customer experience 8. Campaign planning for digital media 9. Marketing communications using digital media channels 10. Evaluation and improvement of digital channel performance Glossary Index

Digital Marketing

    Product form

    £174.74

    Includes FREE delivery

    Order before 4pm tomorrow for delivery by Sat 27 Jun 2026.

    A Paperback by Dave Chaffey, Fiona Ellis-Chadwick

    Out of stock


      View other formats and editions of Digital Marketing by Dave Chaffey

      Publisher: Pearson Education Limited
      Publication Date: 1/4/2019 12:02:00 AM
      ISBN13: 9781292241579, 978-1292241579
      ISBN10: 1292241578

      Description



      Table of Contents
      Brief contents Preface About the authors Acknowledgements Part 1 Digital marketing fundamentals 1. Introducing digital marketing 2. Online marketplace analysis: micro-environment 3. The digital macro-environment Part 2 Digital marketing strategy development 4. Digital marketing strategy 5. Digital media and the marketing mix 6. Relationship marketing using digital platforms Part 3 Digital marketing: implementation and practice 7. Delivering the digital customer experience 8. Campaign planning for digital media 9. Marketing communications using digital media channels 10. Evaluation and improvement of digital channel performance Glossary Index

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account