Description

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital.

This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.

Digital Luxury: Transforming Brands and Consumer Experiences

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The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries... Read more

    Publisher: Sage Publications Ltd
    Publication Date: 27/05/2019
    ISBN13: 9781526458940, 978-1526458940
    ISBN10: 1526458942

    Number of Pages: 280

    Non Fiction , Business, Finance & Law

    Description

    The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital.

    This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.

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