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Book Synopsis
The casebook aims at providing the latest case materials for researchers and students who are keen to learn about the consumerization and transformation effects of digital technology.It is one of the first books covering the best practices of digital enablement in China, which has been the focus many observers among the practitioners as well as academics.The 22 projects analyzed include Zhongguancun InnoWay, OFO Bicycle, Esheke, Taobao, and more.

Digital Enablement And Innovation In China: A Casebook

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    A Hardback by Shan-ling Pan, Derek Wen Yu Du, Haibo Hu

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      Publisher: World Scientific Publishing Co Pte Ltd
      Publication Date: Publication Date: 25/03/2019
      ISBN13: 9789813276352, 978-9813276352
      ISBN10: 9813276355

      Description

      Book Synopsis
      The casebook aims at providing the latest case materials for researchers and students who are keen to learn about the consumerization and transformation effects of digital technology.It is one of the first books covering the best practices of digital enablement in China, which has been the focus many observers among the practitioners as well as academics.The 22 projects analyzed include Zhongguancun InnoWay, OFO Bicycle, Esheke, Taobao, and more.

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