Description
Book Synopsis1. Preface: "This is Fine:" Why the 2020s is the "Decade of Fire".- 2. The Era of the Post-Postmodern Celebrity.- Part 1. Personality Types.- 3. The Rise of Internet Influencers.- 4. The Discourse of Opinion Leaders.- 5. The Novelty of Platform Superstars.- 6. The Expertise of Nanocelebrities.- Section 2. Purposeful Content.- 7. Amplifying Knowledge Through Informative Content Creation.- 8. How Internet Celebrities Convinve Their Audiences to Act.- 9. The Serenity, Creativity, and Spirituality of Inspirational Content.- 10. Crafting Digital Delight Through Entertaining Content.- Section 3. Powerful Reach.- 11. The Intimate Dynamics of Direct Messaging.- 12. Building a Community through Group Chats.- 13. Postings as Signs in the Collective Hallway.- 14. Streaming as a Convergent Model for Modern Broadcasting.- Section 4. Practical Communication.- 15. The Democratization of Fame.- 16. Postscript: The New Branded Self: Why the 2030s will be the "Decade of the Digital Cool".
