Description
Book SynopsisThe Covid-19 pandemic has not only affected the health and life of people around the
world but also many areas such as the economy, the way of doing business, working
life, the education sector, the urban life, and consumer consumption habits. Digital
technologies and solutions also played an important role in the changes brought about
by the pandemic. Digitization has brought its own challenges in this context. Being
aware of this issue, Turkish-German University (TGU) hosted a conference on “Digital
Challenges and Strategies in a Post-Pandemic World” in cooperation with Bielefeld
University of Applied Sciences in Istanbul. The conference offered a platform for academicians
as well as practitioners to discuss the current issues related to new digital
applications, the impact of digitization, digital challenges, and necessary measures, as
well as strategies to overcome these challenges in a post-pandemic world. The academic
papers presented in the conference constitute the chapters of this book.
Table of ContentsEla Sibel Bayrak Meydanoğlu, Margareta Teodorescu, Müge Klein : The Impact of Blockchain on the Marketing Mix Elements: A Literature Review — Işıl Ketan, Alexander Dreyer, Dilek Zamantılı Nayır : Video-on-Demand Platforms: A Preliminary Study on Preferences and Prospective Binge Behaviour — İlke Kocamaz, Bilal Dede : Digital Marketing Trends during the Covid 19 Outbreak: Entrepreneurship Perspectives and Turkish SME Cases from the Young Businessmen Association of Turkey (TUGIAD) as Evidence from an Emerging Economy — Elif Ceren Yıldız, Taşkın Dirşehan : Blockchain Technology as a Solution to the Bullwhip Effect — Mehmet Ali Taş, Batin Latif Aylak, Damla Durak Uşar : Investigating the Effects of Digital Challenges and Strategies in Post-Pandemic Era on Supply Chain Management — Ahmet Tuğrul Tuğer : Understanding Artificial Intelligence in Service during the Post Pandemic Period — Müge Klein, Sevgin Batuk Ünlü, Selin Karaca Varinlioğlu, Merve Ahter Dede : Factors Affecting Work-Family Conflict in the Digital Work Environment — Alev Özer Torgalöz, Pınar Yozgatlı Özbilen, Deniz Mat Artun : Family-Work Conflict and Job Performance during Remote Working: Does Technostress Mediate this Relationship? — Çiğdem Vatansever, Meltem Sezer Özata, Ayça Ünsever : Transformation of Home into Workspace for Women during Covid-19 Pandemic: Expression of Work and Non-work Life Balance on Social Media — Ulrich Tamm, Rainer Lenz : Significance of the Governance of Blockchain Systems — Hüseyin Hayri Nuroğlu : Digital Challenges in the Governance of Business Networks in the Post-Pandemic Era — Seyfullah Selimefendigil, Hakan Güzeloğlu, Çiydem Çatak : Cryptocurrencies and Blockchain Technology: Investigating the Relationship between Bitcoin and Financial Markets — Mehmet Hakan Özdemir, Tolga Tuzcuoğlu, Erencan Yavrucu : The Asset Allocation Preferences of Mutual Fund Managers in the Pre-Pandemic and Post-Pandemic Periods — Kersten Kellermann : Mind the Gap: Why Germany Should Invest More in its Future — Elif Posos Devrani : Digitalizing Family: Digital Parenting during the Covid-19 Pandemic — Sven Packmohr, Henning Brink : Research-based Learning during a Pandemic – Findings from a Course on Business Informatics Conducting Research on Barriers to Digital Transformation — Axel Benning, Abdulmuttalip Erduran : Legal Challenges due to the Pandemic Impacts .
