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Book Synopsis
Grundlagen der Digitalisierung.- Technologien, digitale Märkte und digitale Geschäftsmodelle.- Digitale Strategie, digitale Organisation und digitales Marketing.- Ausblick.

Digital Business

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    A Hardback by Bernd W. Wirtz

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      Publisher: Springer Gabler
      Publication Date: 3/28/2024
      ISBN13: 9783658414665, 978-3658414665
      ISBN10: 3658414669
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      Sales and marketing

      Description

      Book Synopsis
      Grundlagen der Digitalisierung.- Technologien, digitale Märkte und digitale Geschäftsmodelle.- Digitale Strategie, digitale Organisation und digitales Marketing.- Ausblick.

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