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Book Synopsis
The United States is the world''s largest advertising market. Advertising has been -- and continues to be -- transformed as consumers spend more of their time using electronic devices, such as smartphones and tablet computers, to access digital content of many varieties. This shift has given rise to difficult and novel public policy issues. This book examines some of these issues in the context of the structural shifts that have reshaped the advertising industry over the past decade.

Digital Advertising: Issues & Trends in an Online

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    A Paperback / softback by Jeremiah Lynwood

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      Book details

      Publisher Nova Science Publishers Inc
      Published 1 June 2014
      ISBN-13 9781631177859
      978-1631177859
      ISBN-10 1631177850
      Also in:
      Advertising

      Description

      Book Synopsis
      The United States is the world''s largest advertising market. Advertising has been -- and continues to be -- transformed as consumers spend more of their time using electronic devices, such as smartphones and tablet computers, to access digital content of many varieties. This shift has given rise to difficult and novel public policy issues. This book examines some of these issues in the context of the structural shifts that have reshaped the advertising industry over the past decade.

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