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Book Synopsis
The United States is the world''s largest advertising market. Advertising has been -- and continues to be -- transformed as consumers spend more of their time using electronic devices, such as smartphones and tablet computers, to access digital content of many varieties. This shift has given rise to difficult and novel public policy issues. This book examines some of these issues in the context of the structural shifts that have reshaped the advertising industry over the past decade.

Digital Advertising: Issues & Trends in an Online

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    A Paperback / softback by Jeremiah Lynwood

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      Publisher: Nova Science Publishers Inc
      Publication Date: 01/06/2014
      ISBN13: 9781631177859, 978-1631177859
      ISBN10: 1631177850
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      Advertising

      Description

      Book Synopsis
      The United States is the world''s largest advertising market. Advertising has been -- and continues to be -- transformed as consumers spend more of their time using electronic devices, such as smartphones and tablet computers, to access digital content of many varieties. This shift has given rise to difficult and novel public policy issues. This book examines some of these issues in the context of the structural shifts that have reshaped the advertising industry over the past decade.

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