Description

Book Synopsis

How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world.

Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers' enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers'' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge?

The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue the translational sweet-spot, the convergence of the digital and the analogue.

A book that will revolutionise how you do business in a digital world, Digilogue provides p

Digilogue

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    A Paperback / softback by Anders Sorman-Nilsson

    £13.77

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    RRP £14.50 – you save £0.73 (5%)

    Order before 4pm on Wednesday for delivery by Fri 20 Nov 2026.

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      Book details

      Publisher John Wiley & Sons Australia Ltd
      Published 26 July 2013
      ISBN-13 9781118641385
      978-1118641385
      ISBN-10 1118641388

      Description

      Book Synopsis

      How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world.

      Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers' enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers'' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge?

      The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue the translational sweet-spot, the convergence of the digital and the analogue.

      A book that will revolutionise how you do business in a digital world, Digilogue provides p

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