Description

Book Synopsis
What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?

In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options.

Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. 

Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception,

Different Escaping the Competitive Herd

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    A Paperback / softback by Youngme Moon

    £13.29

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    RRP £13.99 – you save £0.70 (5%)

    Order before 4pm tomorrow for delivery by Mon 19 Oct 2026.

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      Book details

      Publisher Crown Publishing Group, Division of Random House Inc
      Published 6 September 2011
      ISBN-13 9780307460868
      978-0307460868
      ISBN-10 030746086X

      Description

      Book Synopsis
      What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?

      In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options.

      Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. 

      Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception,

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