Description

For decades, anyone who cared about product design looked to the Braun label when choosing their appliances, radios, and other consumer items. Dieter Rams, the guiding force behind the Braun look, breaks down his design principles and processes in this elegant new paperback edition. Enumerating each of his ten principles such as good design is innovative; good design is aesthetic; good design is useful, etc., this book presents one hundred items that embody these guidelines. Readers will find items that are familiar such as the ubiquitous coffee grinder but also those that are more unusual such as shelving systems and cigarette lighters. A fascinating essay places Dieter Rams in the context of modern design, from Bauhaus to Philip Johnson. Archival materials include photos of Rams’ design team and excerpts from his publications and speeches.

Dieter Rams: Ten Principles for Good Design

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£35.99

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RRP: £39.99 You save £4.00 (10%)
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Paperback / softback by Cees W. De Jong , Klaus Klemp

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Short Description:

For decades, anyone who cared about product design looked to the Braun label when choosing their appliances, radios, and other... Read more

    Publisher: Prestel
    Publication Date: 04/03/2021
    ISBN13: 9783791387321, 978-3791387321
    ISBN10: 3791387324

    Number of Pages: 416

    Non Fiction , Art & Photography

    Description

    For decades, anyone who cared about product design looked to the Braun label when choosing their appliances, radios, and other consumer items. Dieter Rams, the guiding force behind the Braun look, breaks down his design principles and processes in this elegant new paperback edition. Enumerating each of his ten principles such as good design is innovative; good design is aesthetic; good design is useful, etc., this book presents one hundred items that embody these guidelines. Readers will find items that are familiar such as the ubiquitous coffee grinder but also those that are more unusual such as shelving systems and cigarette lighters. A fascinating essay places Dieter Rams in the context of modern design, from Bauhaus to Philip Johnson. Archival materials include photos of Rams’ design team and excerpts from his publications and speeches.

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