Die Rolle und Bedeutung der Werbung im AutomobilMarketing

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Paperback by Claus Hutter Short Description:

Einleitung.- Marketing-Analyse.- Werbewirkung Als Basis Für Den Werbeerfolg.- Werbepsychologie Zwischen Affektion & Kognition.- Marketing-Strategie.- Medientypen Und Kommunikationsinstrumente.- Der Neue Marketing-Mix.-... Read more

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Publisher: Springer Gabler
Publication Date: 6/20/2024
ISBN13: 9783658449124, 978-3658449124
ISBN10: 3658449128

Non Fiction , Business, Finance & Law