Description

Book Synopsis
With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the competition. Combining theoretical foundation with real-world examples, this updated fifth edition guides readers through the sequential process of creating and implementing a winning marketing strategy -- including understanding the market environment, defining target markets, developing marketing objectives and strategies, and evaluating the plan. Esteemed scholar and author Mark S Nagel joins internationally recognised academician David Stotlar in writing the revised fifth edition that includes updated information and examples, interviews with sport marketing professionals to provide insight into the industry, and worksheets to provide a hands-on guide to assist students in crafting a sport marketing plan.

Developing Successful Sport Marketing Plans

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Order before 4pm today for delivery by Mon 29 Dec 2025.

A Paperback / softback by Dr. David K Stotlar, Mark S Nagel

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    View other formats and editions of Developing Successful Sport Marketing Plans by Dr. David K Stotlar

    Publisher: Fitness Information Technology, Inc, U.S.
    Publication Date: 23/10/2019
    ISBN13: 9781940067346, 978-1940067346
    ISBN10: 1940067340
    Also in:
    Sales and marketing Sports and outdoor recreation

    Description

    Book Synopsis
    With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the competition. Combining theoretical foundation with real-world examples, this updated fifth edition guides readers through the sequential process of creating and implementing a winning marketing strategy -- including understanding the market environment, defining target markets, developing marketing objectives and strategies, and evaluating the plan. Esteemed scholar and author Mark S Nagel joins internationally recognised academician David Stotlar in writing the revised fifth edition that includes updated information and examples, interviews with sport marketing professionals to provide insight into the industry, and worksheets to provide a hands-on guide to assist students in crafting a sport marketing plan.

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