Description
Book Synopsis"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike. "-- Robert L.
Table of ContentsPART I: INTRODUCTION AND OVERVIEW.
1. Business Strategy: The Concept and Trends in Its Management.
2. Strategic Market Management: An Overview.
PART II: STRATEGIC ANALYSIS.
3. External and Customer Analysis.
4. Competitor Analysis.
5. Market Analysis.
6. Environmental Analysis and Strategic Uncertainty.
7. Internal Analysis.
PART III: ALTERNATIVE BUSINESS STRATEGIES.
8. Obtaining a Sustainable Competitive Advantage.
9. Differentiation Strategies.
10. Cost, Focus, and the Preemptive Move.
11. Strategic Positioning.
12. Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea.
13. Diversification.
14. Strategies in Declining and Hostile Markets.
15. Global Strategies.
PART IV: IMPLEMENTATION.
16. Implementation.
Appendix: Planning Forms.
Index.
