Description
Book SynopsisDevelops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.
Table of ContentsChapter One: Overview of Benchmarking Theory 1.1: Overview of Benchmarking Theory 1.2: Overview of Performance Measurement Theory Chapter Two: Evaluating Benchmarking Studies in Tourism 2.1: Overview of Benchmarking Studies in Tourism 2.2: Limitations of Past Benchmarking Research in Tourism Chapter Three: Towards Destination Benchmarking 3.1: Major Characteristics of the Tourism Industry 3.2: Rationale for Destination Benchmarking 3.3: What is 'Destination Benchmarking'? 3.4: Elements of Destination Benchmarking 3.5: Measuring Destination Performance 3.6: Types of Destination Benchmarking 3.7: Taking Action Chapter Four: Measures of Destination Benchmarking 4.1: Rationale for Measuring Destination Performance 4.2: Indicators of Destination Performance Measures 4.3: Qualitative Measures 4.4: Quantitative Measures 4.5: Strengths and Weaknesses of Destination Measures Chapter Five: Internal Destination Benchmarking 5.1: Practices of Internal Destination Benchmarking 5.2: Proposed Model of Internal Destination Benchmarking 5.2.a: Measuring the Internal Performance 5.2.b: Collecting the Data 5.2.c: Identifying Performance Gaps 5.2.d: Deciding What to Benchmark 5.2.e: Presenting the Benchmarking Findings 5.2.f: Taking Action 5.3: Strengths and Weaknesses of Internal Destination Benchmarking Chapter Six: External Destination Benchmarking 6.1: Practices of External Destination Benchmarking 6.2: Proposed Model of External Destination Benchmarking 6.3: Strengths and Weaknesses of External Destination Benchmarking Chapter Seven: Generic Destination Benchmarking 7.1: Practices of Generic Destination Benchmarking 7.2: Proposed Model of Generic Destination Benchmarking 7.2.a: Measuring the Internal Performance 7.2.b: Collecting the Data 7.2.c: Identifying Performance Gaps 7.2.d: Deciding what to Benchmark 7.2.e: Taking Action 7.3: Strengths and Weaknesses of Generic Destination Benchmarking Chapter Eight: Data Collection and Analysis 8.1: Research Methods 8.2: Formulation of Data Collection Procedures 8.2.a: Application of Quantitative Research Methods 8.2.b: Application of Qualitative Research Methods 8.3: Selection of Sample Populations 8.4: Collecting Primary Data 8.5: Collecting Secondary Data 8.6: Analysis of Quantitative Data 8.7: Analysis of Qualitative Data 8.8: Overall Analysis Chapter Nine: Destination Benchmarking: Characteristics and Limitations 9.1: Destination Benchmarking versus Organisation Benchmarking 9.2: Principles of Destination Benchmarking 9.3: Limitations Influencing the Success of Destination Benchmarking Chapter Ten: Conclusion 10.1: A General Overview of Destination Benchmarking 10.2: Recommendations for Benchmarking in Practice
