Description
Book SynopsisGrand, sensational, and exotic, Art Deco design was above all modern, exemplifying the majesty and boundless potential of an industrialized world. This title documents the ubiquity of Art Deco in mainstream consumerism and its connection to the emergence of the "New Woman" in American society.
Trade ReviewLucy Fischer's book is fueled by love... and enlivened by her zest for finding and analyzing the presence of Art Deco in unlikely places. Her research is meticulous... This book is a very entertaining investigation of a style still much loved today. Pittsburgh Post-Gazette Friendly to the general reader...It's hard not to be charmed...It's an extremely stimulating red. The Sophisticate
Table of ContentsIntroduction: A Method to My Madness 1.The Art Deco Style: Modernity and the Feminine 2.Counter Culture: Art Deco, Consumerism, and the Department Store 3.Design for Living: Marketing Art Deco to Women 4.Film Melodrama: Greta Garbo as Art Deco Icon 5.Art Deco and the Movie Musical 6.Strangers in Paradise: South Seas Films of the Art Deco Era 7.Architectural Exoticism and the Art Deco Picture Palace 8.Madame Satan: Fantasy, Art Deco, and the Femme Fatale Afterword Bibliography Index
