Description
Book SynopsisCovering the period of 2001 to the present, Designing Retail Experience presents readers with a critical, cross-disciplinary perspective on retail design, bringing together scholarship from design, architecture, branding, cultural studies and social studies.Our retail experience has changed profoundly over the past two decades, in large part due to the impact of digital technology. While the rise of smartphones and online commerce threatened to displace bricks and mortar' stores, physical shopping has survived and, in some cases, thrived. Today, the most successful global brands design experiences that engage customers both within the physical store and in the digital realm, and within this book, D.J. Huppatz analyses how corporations design these experiences, how we interact with them, and how they align with broader social, cultural and economic changes. Nine case studies reveal how some of the largest global retail chains, including Apple, Amazon, Nike, Primark, IKEA a
