Description
Book SynopsisIn
Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations.
Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.
Part of SAGE's Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to supportresearchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
Table of ContentsIntroduction Chapter 1: Understanding Research Questionnaires Chapter 2: Basic Components of Research Questionnaires Chapter 3: Conducting Research with Questionnaires Chapter 4: Examples of Research Questionnaires Conclusions Glossary Index
