Description

Book Synopsis
This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

Designing Luxury Brands

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    A Hardback by Diana Derval

    £999.99

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      Book details

      Publisher Springer International Publishing AG
      Published 6/28/2024
      ISBN-13 9783031540929
      978-3031540929
      ISBN-10 3031540921

      Description

      Book Synopsis
      This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

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