Description
Book SynopsisDesigning Creative Organizations is one of the first books to cover ways to organize creativity, innovation and business model development in a way that provides a seamless transition from an idea generated through team brainstorming to a business solution. It provides systematic ways to design new business models, and how to choose technologies to support them. By defining agility as continuous business model innovation, the book describes how organizations can become agile in an increasingly complex and disruptive world. Drawing on current developments, the book examines both large and medium-sized organizations successfully creating a design-centric culture to encourage innovation in their products and in the ways that they engage with clients. Design-centric culture is seen here as one where people throughout the business ask the question: ‘how do I design my business to make things work better’, rather than ‘how do I use the existing system to do something’. This book will be of value to all those who are designing business systems in volatile environments and for students and researchers of innovation, design thinking, business model design and product development.
Trade ReviewIn this book, author Igor Hawryszkiewycz presents readers with an examination of the process of organizing creativity, innovation, and business model development to provide for a seamless transition from ideation to team brainstorming and from team brainstorming to a business solution. He covers the challenges of the global environment, getting value from technology, the design process, managing the design process, and several other related subjects. The author is a faculty member of the University of Technology, Sydney, Australia. -- Annotation ©2017 * (protoview.com) *
Table of ContentsPreface 1. The Challenges of the Global Environment 2. Getting Value from Technology 3. Design Process 4. What Is Happening in Practice? 5. Managing the Design Process 6. Developing Empathy with Stakeholders and Understanding their Values 7. Identifying Themes 8. Identifying Theme Issues 9. Developing Innovative Solutions 10. Creating a Business Model 11. Managing the Creative Organization 12. Making Proposals and Business Plans References Index
