Description

Book Synopsis

Mike Atherton is a content strategist at Facebook. He has over 20 years of experience designing digital products and the teams who create them.

Carrie Hane is the founder of Tanzen, which provides content strategy consulting and training. For 20 years, she's been helping organizations and people rethink how they create, manage, and connect content.



Table of Contents

LET’S GET CONNECTED

1 Designing From the Bottom Up

2 Why We Need a New Way of Approaching Digital Content

3 Understanding Structured Content

STRUCTURING CONTENT

4 Researching the Subject Domain

5 Creating a Domain Model

6 Translating to a Content Model

PUBLISHING CONTENT

7 Designing Connected Content

8 Implementing Connected Content

9 Bringing Your Content to Life

THE FUTURE

10 The Future Isn’t Waiting

Designing Connected Content

    Product form

    A Paperback / softback by Carrie Hane, Mike Atherton

    £24.69

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    RRP £25.99 – you save £1.30 (5%)

    Order before 4pm today for delivery by Tue 25 Aug 2026.

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      Book details

      Published 19 April 2018
      ISBN-13 9780134763385
      978-0134763385
      ISBN-10 0134763386

      Description

      Book Synopsis

      Mike Atherton is a content strategist at Facebook. He has over 20 years of experience designing digital products and the teams who create them.

      Carrie Hane is the founder of Tanzen, which provides content strategy consulting and training. For 20 years, she's been helping organizations and people rethink how they create, manage, and connect content.



      Table of Contents

      LET’S GET CONNECTED

      1 Designing From the Bottom Up

      2 Why We Need a New Way of Approaching Digital Content

      3 Understanding Structured Content

      STRUCTURING CONTENT

      4 Researching the Subject Domain

      5 Creating a Domain Model

      6 Translating to a Content Model

      PUBLISHING CONTENT

      7 Designing Connected Content

      8 Implementing Connected Content

      9 Bringing Your Content to Life

      THE FUTURE

      10 The Future Isn’t Waiting

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