Description
Book SynopsisMike Atherton is a content strategist at Facebook. He has over 20 years of experience designing digital products and the teams who create them.
Carrie Hane is the founder of Tanzen, which provides content strategy consulting and training. For 20 years, she's been helping organizations and people rethink how they create, manage, and connect content.
Table of ContentsLET’S GET CONNECTED
1 Designing From the Bottom Up
2 Why We Need a New Way of Approaching Digital Content
3 Understanding Structured Content
STRUCTURING CONTENT
4 Researching the Subject Domain
5 Creating a Domain Model
6 Translating to a Content Model
PUBLISHING CONTENT
7 Designing Connected Content
8 Implementing Connected Content
9 Bringing Your Content to Life
THE FUTURE
10 The Future Isn’t Waiting
