Description

Book Synopsis

Mike Atherton is a content strategist at Facebook. He has over 20 years of experience designing digital products and the teams who create them.

Carrie Hane is the founder of Tanzen, which provides content strategy consulting and training. For 20 years, she's been helping organizations and people rethink how they create, manage, and connect content.



Table of Contents

LET’S GET CONNECTED

1 Designing From the Bottom Up

2 Why We Need a New Way of Approaching Digital Content

3 Understanding Structured Content

STRUCTURING CONTENT

4 Researching the Subject Domain

5 Creating a Domain Model

6 Translating to a Content Model

PUBLISHING CONTENT

7 Designing Connected Content

8 Implementing Connected Content

9 Bringing Your Content to Life

THE FUTURE

10 The Future Isn’t Waiting

Designing Connected Content

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    £24.69

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    RRP £25.99 – you save £1.30 (5%)

    Order before 4pm tomorrow for delivery by Wed 17 Jun 2026.

    A Paperback / softback by Carrie Hane, Mike Atherton

    2 in stock

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      View other formats and editions of Designing Connected Content by Carrie Hane

      Publisher: Pearson Education (US)
      Publication Date: 19/04/2018
      ISBN13: 9780134763385, 978-0134763385
      ISBN10: 0134763386
      Also in:
      Computing Web graphics and design Web programming

      Description

      Book Synopsis

      Mike Atherton is a content strategist at Facebook. He has over 20 years of experience designing digital products and the teams who create them.

      Carrie Hane is the founder of Tanzen, which provides content strategy consulting and training. For 20 years, she's been helping organizations and people rethink how they create, manage, and connect content.



      Table of Contents

      LET’S GET CONNECTED

      1 Designing From the Bottom Up

      2 Why We Need a New Way of Approaching Digital Content

      3 Understanding Structured Content

      STRUCTURING CONTENT

      4 Researching the Subject Domain

      5 Creating a Domain Model

      6 Translating to a Content Model

      PUBLISHING CONTENT

      7 Designing Connected Content

      8 Implementing Connected Content

      9 Bringing Your Content to Life

      THE FUTURE

      10 The Future Isn’t Waiting

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