Description
Book SynopsisThis comprehensive guide provides a step-by-step approach to creating effective surveys, polls, questionnaires, customer satisfaction forms, ratings, checklists, and other instruments for social sciences research. This book is organized according to the process of instrument construction and takes the reader through each of the steps.
Table of ContentsFigures, Exhibits, Tables, and Instruments vii
Preface: Asking and Answering ix
The Authors xv
Part One: Concepts 1
1 Introduction 3
2 Instruments and Social Inquiry 28
3 Measurement 52
4 Instrument Construction, Validity, and Reliability 64
Part Two: Application 95
5 Purposeful Creativity: First Steps in the Development of an Instrument 97
6 Pretesting 128
7 The Structure and Format of Selection Items 148
8 Guidelines for Writing Selection Items 173
9 Selection Items: Alternative Formats 208
10 Supply Items: Open-Ended Questions 227
11 Guidelines for Constructing Multi-Item Scales 247
Part Three: Organization and Administration 279
12 Organizing the Instrument 281
13 Administering the Instrument 313
14 Computers and Instrument Construction 337
15 Managing the Data and Reporting the Results 350
References 374
Index 383
