Description
Book SynopsisThe industry standard guide, updated with new ideas and SPSS analysis techniques Designing and Conducting Survey Research: A Comprehensive Guide Fourth Edition is the industry standard resource that covers all major components of the survey process, updated to include new data analysis techniques and SPSS procedures with sample data sets online. The book offers practical, actionable guidance on constructing the instrument, administrating the process, and analyzing and reporting the results, providing extensive examples and worksheets that demonstrate the appropriate use of survey and data techniques. By clarifying complex statistical concepts and modern analysis methods, this guide enables readers to conduct a survey research project from initial focus concept to the final report.
Public and nonprofit managers with survey research responsibilities need to stay up-to-date on the latest methods, techniques, and best practices for optimal data collection, analysis
Table of Contents
Figures, Tables, Exhibits, and Worksheets vii
Preface xi
The Authors xv
Part One: Developing and Administering Questionnaires 1
1 An Overview of the Sample Survey Process 3
2 Designing Effective Questionnaires: Basic Guidelines 36
3 Developing Survey Questions 59
4 Using Focus Groups in the Survey Research Process 80
Part Two: Ensuring Scientific Accuracy 97
5 Descriptive Statistics: Measures of Central Tendency and Dispersion 99
6 The Theoretical Basis of Sampling 135
7 Confidence Intervals and Basic Hypothesis Testing 146
8 Determining the Sample Size 163
9 Selecting and Obtaining a Representative Sample 177
Part Three: Presenting and Analyzing Survey Results 201
10 Analyzing Cross-Tabulated Data 203
11 Testing the Difference between Means 235
12 Regression and Correlation 261
13 Preparing an Effective Final Report 292
Resource A: Table of Areas of a Standard Normal Distribution 305
Resource B: Glossary 311
Bibliography 321
Index 325
