Description

Book Synopsis
A leader's guide to driving enterprise innovation through the strategic and design-inspired practice of Business Design. Includes valuable frameworks, inspiring stories and practical tools to drive innovation and value creation in any type of organization.

Table of Contents
Introduction PART ONE THE PRACTICE OF BUSINESS DESIGN 1 Overview of Business Design 2 Preparing for Your Quest 3 Contextualizing Your Challenge 4 Gear 1: Empathy & Deep Human Understanding 5 Gear 2: Concept Visualization 6 Gear 3: Strategic Business Design & Activation 7 Leading Innovation & Transformation PART TWO TOOL KIT Preparing for Your Quest Contextualizing Your Challenge Gear 1: Empathy & Deep Human Understanding Gear 2: Concept Visualization Gear 3: Strategic Business Design & Activation Acknowledgments Notes Index

Design Works

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    A Paperback / softback by Heather M. A. Fraser

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      Publisher: University of Toronto Press
      Publication Date: 24/02/2019
      ISBN13: 9781487522902, 978-1487522902
      ISBN10: 1487522908

      Description

      Book Synopsis
      A leader's guide to driving enterprise innovation through the strategic and design-inspired practice of Business Design. Includes valuable frameworks, inspiring stories and practical tools to drive innovation and value creation in any type of organization.

      Table of Contents
      Introduction PART ONE THE PRACTICE OF BUSINESS DESIGN 1 Overview of Business Design 2 Preparing for Your Quest 3 Contextualizing Your Challenge 4 Gear 1: Empathy & Deep Human Understanding 5 Gear 2: Concept Visualization 6 Gear 3: Strategic Business Design & Activation 7 Leading Innovation & Transformation PART TWO TOOL KIT Preparing for Your Quest Contextualizing Your Challenge Gear 1: Empathy & Deep Human Understanding Gear 2: Concept Visualization Gear 3: Strategic Business Design & Activation Acknowledgments Notes Index

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