Description
Book SynopsisInnovate yourbusiness by incorporating design thinking Organizations that can innovate have an advantage over competitors who stick to oldprocesses, models, and products.Design ThinkingForDummieswalks would-beintrapreneursthrough the steps ofincorporating designthinking principles into their organizations.Written by a recognized expert in the field of design thinking, the bookguidesreaders through thesteps of adapting to a design thinking culture, identifying customer problems, creating and testing solutions,and making innovation an ongoing process. The book coversthe crucial and central topics in design thinking, including: Adopting a design thinking mindsetBuilding creative environmentsFacilitating design thinking workshopsWorking through the design thinking cycleImplementing your solutionsAndmanymore Design ThinkingForDummiesisa great starting placefor people joining design-oriented teams and organizations, as well as small businesses and start-ups seeking to take advantage of the s
Table of ContentsIntroduction 1
Part 1: Getting Started with Design Thinking 7
Chapter 1: Everything You Need to Know About Design Thinking 9
Chapter 2: Understanding the Principles of Design Thinking 29
Chapter 3: Creating Ideal Conditions 43
Chapter 4: Planning a Design Thinking Project 59
Chapter 5: Supporting Teamwork in the Project 77
Part 2: The Problem Phases 93
Chapter 6: Understanding the Task 95
Chapter 7: Putting Yourself in the Roles of Others 117
Chapter 8: Observing People in Action 137
Chapter 9: Redefining the Problem 159
Part 3: The Solution Phases 177
Chapter 10: Finding Ideas 179
Chapter 11: Developing Ideas Intuitively and Creatively 195
Chapter 12: Evaluating Ideas 211
Chapter 13: Designing Prototypes 227
Chapter 14: Testing Ideas and Assumptions 241
Part 4: The Part of Tens 255
Chapter 15: Ten Success Factors for Interviews 257
Chapter 16: Ten Success Factors for Implementing Your Idea 263
Index 275
