Description

Book Synopsis

Decomposition and Management of Market Shares of Manufacturer and Private Labels in the Grocery Trade.- Current State of Academic Discussion on the Competition Between Manufacturer and Private Labels in the Grocery Trade.- Foundations and Current State of Academic Discussion on Market Share.- Research Needs and Delimitation of the Study.- Method for the Decomposition of Market Shares.- Derivation of Hypotheses.- Data Basis and Preparation.- Empirical Study.- Discussion of Empirical Results and Practical Recommendations.- Discussion of the Method for Decomposing Market Shares.- Final Considerations.

Decomposing Market Shares Methodological Foundations and Empirical Application

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    A Paperback by Philipp Brüggemann

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      Publisher: Springer
      Publication Date: Publication Date: 28/03/2026
      ISBN13: 9783658490638, 978-3658490638
      ISBN10:
      Also in:
      Business innovation

      Description

      Book Synopsis

      Decomposition and Management of Market Shares of Manufacturer and Private Labels in the Grocery Trade.- Current State of Academic Discussion on the Competition Between Manufacturer and Private Labels in the Grocery Trade.- Foundations and Current State of Academic Discussion on Market Share.- Research Needs and Delimitation of the Study.- Method for the Decomposition of Market Shares.- Derivation of Hypotheses.- Data Basis and Preparation.- Empirical Study.- Discussion of Empirical Results and Practical Recommendations.- Discussion of the Method for Decomposing Market Shares.- Final Considerations.

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