Description

Companies have more data at their fingertips than ever before. Yet, studies show that many executives and organizations fail to extract real value from it.
Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made. In their important book, they offer a new approach they call decision-driven analytics. Counterintuitively, they argue that the key to making good decisions with data is to start by putting data in the background.
Drawing from their own research and teaching, as well as real-world business cases, De Langhe and Puntoni offer four pillars of decision-driven analytics and guide you around common mistakes that have held back many organizations from using data for impact.
In Decision-Driven Analytics, you will learn how to:
+ Avoid comm

DecisionDriven Analytics

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£16.99

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Paperback by Bart De Langhe

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Companies have more data at their fingertips than ever before. Yet, studies show that many executives and organizations fail to... Read more

    Publisher: Wharton Digital Press
    Publication Date: 5/14/2024
    ISBN13: 9781613631713, 978-1613631713
    ISBN10: 1613631715

    Non Fiction , Business, Finance & Law

    Description

    Companies have more data at their fingertips than ever before. Yet, studies show that many executives and organizations fail to extract real value from it.
    Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made. In their important book, they offer a new approach they call decision-driven analytics. Counterintuitively, they argue that the key to making good decisions with data is to start by putting data in the background.
    Drawing from their own research and teaching, as well as real-world business cases, De Langhe and Puntoni offer four pillars of decision-driven analytics and guide you around common mistakes that have held back many organizations from using data for impact.
    In Decision-Driven Analytics, you will learn how to:
    + Avoid comm

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