Description

Book Synopsis
Legendary money manager Ken Fisher outlines the most common and costly mistakes investors make. *Small cap stocks are best for all time. Bunk! *A trade deficit is bad for markets. Bunk! *Stocks can't rise on high unemployment.

Trade Review

"... thoroughly recommended.... If I were a novice investor, I'd make sure I read this book and memorised the first 32 lessons." (Financial Times, November 2010)

"It's about time someone drove a stake into the folklore that permeates Wall Street, and Mr. Fisher does it in convincing-and often entertaining-fashion." (The Globe and Mail, November 2010)

"... challenges and refutes common, widely held investing myths and misperceptions... bite-size chunks-where you can read one chapter or many...." (Euroinvestor.co.uk, October 2010)



Table of Contents
Acknowledgments ix

Introduction: Debunkery Made Easy xiii

PART 1 Basic Bunk to Make You Broke 1

Bunk 1 Bonds Are Safer Than Stocks 5

Bunk 2 Well-Rested Investors Are Better Investors 9

Bunk 3 Retirees Must Be Conservative 13

Bunk 4 Age Equals Asset Allocation 17

Bunk 5 You Should Expect Average Returns 20

Bunk 6 "Capital Preservation and Growth" Is Possible! 23

Bunk 7 Trust Your Gut 26

Bunk 8 One Big Bear and You’re Done 30

Bunk 9 Make Sure It’s a Bull Before Diving In 34

Bunk 10 Growth Is Best for All Time. No, Value. No, Small Caps 39

Bunk 11 A Good Con Artist Is Hard to Spot 44

PART 2 Wall Street "Wisdom" 49

Bunk 12 Stop-Losses Stop Losses! 51

Bunk 13 Covered Calls . . . Gotcha Covered 54

Bunk 14 Dollar Cost Averaging—Lower Risk, Better Returns 57

Bunk 15 Variable Annuities Are All Upside, No Downside 60

Bunk 16 Equity-Indexed Annuities—Better Than Normal Annuities 65

Bunk 17 Passive Investing Is Easy 68

Bunk 18 Do Better With Mutual Funds by Sending Your Spouse on a Shopping Spree 72

Bunk 19 Beta Measures Risk 75

Bunk 20 Equity Risk Premiums—Forecasting Future Returns With Ease 80

Bunk 21 When the VIX Is High, It's Time to Buy 84

Bunk 22 Be Confident on Consumer Confidence 88

Bunk 23 All Hail the Mighty Dow! 92

PART 3 "Everyone Knows" 99

Bunk 24 So Goes January 101

Bunk 25 Sell in May 104

Bunk 26 Low P/Es Mean Low Risk 107

Bunk 27 A Strong Dollar Is Super 112

Bunk 28 Don’t Fight the Fed 116

Bunk 29 Interest Pays Dividends 120

Bunk 30 Buy a 5% CD for 5% Cash Flow—Easy! 123

Bunk 31 Baby Boomers Retire, World Ends, Etc. 126

Bunk 32 Concentrate to Build Wealth 130

PART 4 History Lessons 135

Bunk 33 Pray for Budget Surpluses 137

Bunk 34 High Unemployment Is a Killer 143

Bunk 35 With Gold, You’re Golden 148

Bunk 36 Stocks Love Lower Taxes 152

Bunk 37 Oil and Stocks Seesaw 158

Bunk 38 Swine Flu, SARS, Ebola, and Other Viral Disasters Make Markets Sick 163

Bunk 39 Consumers Are King 167

Bunk 40 Presidential Term Cycles Are Stock Market Voodoo 172

Bunk 41 My Political Party Is Best for Stocks 178

Bunk 42 Stock Returns Are Too High and Must Fall 182

PART 5 It's a Great Big World! 187

Bunk 43 Foreign Stocks Just Feel So . . . Foreign 189

Bunk 44 Who Needs Foreign? 192

Bunk 45 Big Debt Is National Death 195

Bunk 46 America Can’t Handle Its Debt 199

Bunk 47 Indebted to China 202

Bunk 48 Trade Deficits Make Deficient Markets 206

Bunk 49 GDP Makes Stocks Grow 211

Bunk 50 Terrorism Terrorizes Stocks 215

Notes 219

About the Authors 228

Index 229

Debunkery

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    A Paperback / softback by Kenneth L. Fisher, Lara W. Hoffmans

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      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Debunkery by Kenneth L. Fisher

      Publisher: John Wiley & Sons Inc
      Publication Date: 03/11/2011
      ISBN13: 9781118077016, 978-1118077016
      ISBN10: 1118077016

      Description

      Book Synopsis
      Legendary money manager Ken Fisher outlines the most common and costly mistakes investors make. *Small cap stocks are best for all time. Bunk! *A trade deficit is bad for markets. Bunk! *Stocks can't rise on high unemployment.

      Trade Review

      "... thoroughly recommended.... If I were a novice investor, I'd make sure I read this book and memorised the first 32 lessons." (Financial Times, November 2010)

      "It's about time someone drove a stake into the folklore that permeates Wall Street, and Mr. Fisher does it in convincing-and often entertaining-fashion." (The Globe and Mail, November 2010)

      "... challenges and refutes common, widely held investing myths and misperceptions... bite-size chunks-where you can read one chapter or many...." (Euroinvestor.co.uk, October 2010)



      Table of Contents
      Acknowledgments ix

      Introduction: Debunkery Made Easy xiii

      PART 1 Basic Bunk to Make You Broke 1

      Bunk 1 Bonds Are Safer Than Stocks 5

      Bunk 2 Well-Rested Investors Are Better Investors 9

      Bunk 3 Retirees Must Be Conservative 13

      Bunk 4 Age Equals Asset Allocation 17

      Bunk 5 You Should Expect Average Returns 20

      Bunk 6 "Capital Preservation and Growth" Is Possible! 23

      Bunk 7 Trust Your Gut 26

      Bunk 8 One Big Bear and You’re Done 30

      Bunk 9 Make Sure It’s a Bull Before Diving In 34

      Bunk 10 Growth Is Best for All Time. No, Value. No, Small Caps 39

      Bunk 11 A Good Con Artist Is Hard to Spot 44

      PART 2 Wall Street "Wisdom" 49

      Bunk 12 Stop-Losses Stop Losses! 51

      Bunk 13 Covered Calls . . . Gotcha Covered 54

      Bunk 14 Dollar Cost Averaging—Lower Risk, Better Returns 57

      Bunk 15 Variable Annuities Are All Upside, No Downside 60

      Bunk 16 Equity-Indexed Annuities—Better Than Normal Annuities 65

      Bunk 17 Passive Investing Is Easy 68

      Bunk 18 Do Better With Mutual Funds by Sending Your Spouse on a Shopping Spree 72

      Bunk 19 Beta Measures Risk 75

      Bunk 20 Equity Risk Premiums—Forecasting Future Returns With Ease 80

      Bunk 21 When the VIX Is High, It's Time to Buy 84

      Bunk 22 Be Confident on Consumer Confidence 88

      Bunk 23 All Hail the Mighty Dow! 92

      PART 3 "Everyone Knows" 99

      Bunk 24 So Goes January 101

      Bunk 25 Sell in May 104

      Bunk 26 Low P/Es Mean Low Risk 107

      Bunk 27 A Strong Dollar Is Super 112

      Bunk 28 Don’t Fight the Fed 116

      Bunk 29 Interest Pays Dividends 120

      Bunk 30 Buy a 5% CD for 5% Cash Flow—Easy! 123

      Bunk 31 Baby Boomers Retire, World Ends, Etc. 126

      Bunk 32 Concentrate to Build Wealth 130

      PART 4 History Lessons 135

      Bunk 33 Pray for Budget Surpluses 137

      Bunk 34 High Unemployment Is a Killer 143

      Bunk 35 With Gold, You’re Golden 148

      Bunk 36 Stocks Love Lower Taxes 152

      Bunk 37 Oil and Stocks Seesaw 158

      Bunk 38 Swine Flu, SARS, Ebola, and Other Viral Disasters Make Markets Sick 163

      Bunk 39 Consumers Are King 167

      Bunk 40 Presidential Term Cycles Are Stock Market Voodoo 172

      Bunk 41 My Political Party Is Best for Stocks 178

      Bunk 42 Stock Returns Are Too High and Must Fall 182

      PART 5 It's a Great Big World! 187

      Bunk 43 Foreign Stocks Just Feel So . . . Foreign 189

      Bunk 44 Who Needs Foreign? 192

      Bunk 45 Big Debt Is National Death 195

      Bunk 46 America Can’t Handle Its Debt 199

      Bunk 47 Indebted to China 202

      Bunk 48 Trade Deficits Make Deficient Markets 206

      Bunk 49 GDP Makes Stocks Grow 211

      Bunk 50 Terrorism Terrorizes Stocks 215

      Notes 219

      About the Authors 228

      Index 229

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