Description

Book Synopsis
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.




Table of Contents
Section 1: Introduction.- Section 2: Key Principles and Concepts.- Section 3: Current Developments (Review of extant literature).- Section 4: Case Studies.

Dealing with Socially Responsible Consumers: Studies in Marketing

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    A Paperback by Jishnu Bhattacharyya

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      View other formats and editions of Dealing with Socially Responsible Consumers: Studies in Marketing by Jishnu Bhattacharyya

      Publisher: Springer Verlag, Singapore
      Publication Date: 03/01/2024
      ISBN13: 9789811951282, 978-9811951282
      ISBN10:

      Description

      Book Synopsis
      This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.




      Table of Contents
      Section 1: Introduction.- Section 2: Key Principles and Concepts.- Section 3: Current Developments (Review of extant literature).- Section 4: Case Studies.

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