Description

Book Synopsis
Mohamed Zaki is Professor at the Institute for Manufacturing, Department of Engineering, University of Cambridge and Deputy Director of Cambridge Service Alliance, a research centre that brings together the world's leading firms and academics to address digital service transformation challenges. He has consulted and lectured for over 50 organisations, including Manchester United, Caterpillar and IKEA. He is course leader for the Data-Driven Design for Customer Experience (CX) online course at Cambridge University Press and Assessment.

DataDriven Customer Experience Transformation

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    A Paperback by Mohamed Zaki

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      Publisher: Kogan Page
      Publication Date: Publication Date: 4/3/2025
      ISBN13: 9781398617391, 978-1398617391
      ISBN10: 1398617393
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      Business, Finance & Law Sales and marketing

      Description

      Book Synopsis
      Mohamed Zaki is Professor at the Institute for Manufacturing, Department of Engineering, University of Cambridge and Deputy Director of Cambridge Service Alliance, a research centre that brings together the world's leading firms and academics to address digital service transformation challenges. He has consulted and lectured for over 50 organisations, including Manchester United, Caterpillar and IKEA. He is course leader for the Data-Driven Design for Customer Experience (CX) online course at Cambridge University Press and Assessment.

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