Description

Book Synopsis
Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. With decades of industry experience, Ralf Strauss offers in this book a roadmap for success, empowering marketers to navigate the challenges and seize the opportunities presented by MarTech innovation.

DataDriven Customer Engagement

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    A Hardback by Ralf Strauss

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      Publisher: Springer International Publishing AG
      Publication Date: Publication Date: 1/31/2024
      ISBN13: 9783031642944, 978-3031642944
      ISBN10: 3031642945

      Description

      Book Synopsis
      Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. With decades of industry experience, Ralf Strauss offers in this book a roadmap for success, empowering marketers to navigate the challenges and seize the opportunities presented by MarTech innovation.

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