Description
Book SynopsisNow in paperback! A totally revised and updated version of the well-known and well-received 3rd edition by Nathalie Frank & John Ganly (cited in Sheehy and White and recommended by Library Journal), this is a guide to information sources, primarily but not exclusively statistical, available to the researcher working in the business field. Global in scope, the new edition covers information in all formats. While Ganly continues to emphasize marketing information, he also covers general business sources and financial sources. The book stresses the importance of understanding the source producing the information, with each chapter devoted to a particular type of organization or body of information. Major sections deal with the output of the Federal government; regional and local governments; foreign sources; universities; and research centers and professional and trade associations. Each section lists aids available to the researcher using the information and identifies the major recu
Trade Review...this provides an excellent source for current information, including online data sources, and will be useful for a wide group of researchers, especially for marketing and statistics. * American Reference Books Annual *
Large public libraries...should invest in the fourth edition, an up-to-date global guide to business statistical sources. * Booklist *
The work has obviously proved itself in the market place and has become an important standard reference. It is the sort of work upon which the library profession will depend and by which the library profession's reputation is enhanced. * Alr *
A useful narrative. Recommended for any business reference collection. * CHOICE *
This fourth edition is a useful guide to information sources. * Business Horizons *
