Data Mining Techniques in CRM: Inside Customer Segmentation

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Hardback by Konstantinos K. Tsiptsis , Antonios Chorianopoulos Short Description:

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical... Read more

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Publisher: John Wiley & Sons Inc
Publication Date: 15/01/2010
ISBN13: 9780470743973, 978-0470743973
ISBN10: 0470743972

Number of Pages: 372

Non Fiction , Business, Finance & Law

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