Description

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

Data Mining Techniques in CRM: Inside Customer Segmentation

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Hardback by Konstantinos K. Tsiptsis , Antonios Chorianopoulos

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This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 15/01/2010
    ISBN13: 9780470743973, 978-0470743973
    ISBN10: 0470743972

    Number of Pages: 372

    Non Fiction , Business, Finance & Law

    Description

    This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

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