Description
Book SynopsisDelve into your data for the key to success Data mining is quickly becoming integral to creating value and business momentum.
Table of ContentsIntroduction 1
Part I: Getting Started with Data Mining 5
Chapter 1: Catching the Data-Mining Train 7
Chapter 2: A Day in Your Life as a Data Miner 17
Chapter 3: Teaming Up to Reach Your Goals 49
Part II: Exploring Data-Mining Mantras and Methods 61
Chapter 4: Learning the Laws of Data Mining 63
Chapter 5: Embracing the Data-Mining Process 73
Chapter 6: Planning for Data-Mining Success 89
Chapter 7: Gearing Up with the Right Software 97
Part III: Gathering the Raw Materials 109
Chapter 8: Digging into Your Data 111
Chapter 9: Making New Data 119
Chapter 10: Ferreting Out Public Data Sources 141
Chapter 11: Buying Data 163
Part IV: A Data Miner’s Survival Kit 171
Chapter 12: Getting Familiar with Your Data 173
Chapter 13: Dealing in Graphic Detail 195
Chapter 14: Showing Your Data Who’s Boss 219
Chapter 15: Your Exciting Career in Modeling 245
Part V: More Data-Mining Methods 273
Chapter 16: Data Mining Using Classic Statistical Methods 275
Chapter 17: Mining Data for Clues 295
Chapter 18: Expanding Your Horizons 307
Part VI: The Part of Tens 319
Chapter 19: Ten Great Resources for Data Miners 321
Chapter 20: Ten Useful Kinds of Analysis That Complement Data Mining 325
Appendix A: Glossary 333
Appendix B: Data-Mining Software Sources 339
Appendix C: Major Data Vendors 349
Appendix D: Sources and Citations 357
Index 361
