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Book Synopsis
Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources.

Data Engineering for DataDriven Marketing

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      Book details

      Publisher Emerald Publishing Limited
      Published 1 October 2025
      ISBN-13 9781836623274
      978-1836623274
      ISBN-10 1836623275
      Also in:
      Computing Data capture and analysis

      Description

      Book Synopsis
      Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources.

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