Axiom Business Book Award Silver Medalist in Business Technology
The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforceâthe #1 customer relationship management (CRM) company in the world
A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologiesâcloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)âwe have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to:
âTarget and delight your customers with unprecedented accuracy and success
âBring cus
Table of Contents
Preface: Origins
Introduction: The Magic Coffee Maker
Chapter 1: The Emergence of People Data
Chapter 2: Three Core Principles for Building a Winning Data Strategy
Chapter 3: Data In, Data Out
Chapter 4: The Five Sources of Data-Driven Power
Chapter 5: Making It Real for Your Organization
Chapter 6: The New Basis of Competition: Know, Personalize, and Engage
Chapter 7: Seven Forecasts to Light Up Your Future Sensors
Acknowlegments
Notes
Index
