Explorations of the relevant topics when considering an international expansion, including macroeconomics, joint ventures, market entry, corporate
Table of Contents
Foreword xi
Prologue xiii
Introduction 1
Part I: Intangible Assets 7
Chapter 1: When Intangibles Matter Most 9
Chapter 2: Examples of Intangible Assets 13
Chapter 3: The Rise of Intangible Economies 15
Chapter 4: Defining Intangibles 19
Chapter 5: Valuing Intangible Assets 23
Chapter 6: EBITDA Is Not the Best Way to Value Intangible- Heavy Companies 27
Chapter 7: Separability, Measurability, and Predictability 33
Chapter 8: Why Systems Engineering Is Relevant for Corporate Valuations and Intangible Assets 41
Chapter 9: What Intangibles Matter Most for Corporate Valuation 45
Chapter 10: What Intangibles Matter Most for Corporate Expansion 55
Chapter 11: Buy-Side Intangibles 59
Chapter 12: PE Ratios 63
Chapter 13: The Business Moat as an Intangible Asset 67
Chapter 14: How Investors Think About Intangibles 71
Chapter 15: Intangible Assets in Branded Consumer Products 75
Chapter 16: Intangible Assets in Healthcare 79
Part II: Systems Engineering Tools and Examples 83
Chapter 17: Systems Engineering Tools 85
Chapter 18: Customer Affinity and Context Diagrams 89
Chapter 19: Context Diagrams and Context Matrices 97
Chapter 20: Use Cases and Behavioral Diagrams 103
Chapter 21: Originating Requirements 109
Chapter 22: Decision Matrix 117
Chapter 23: GQM – Goal Question Metric Analysis 123
Chapter 24: Analytical Hierarchy 131
Chapter 25: Precedence Matrix 133
Chapter 26: Failure Mode and Effect Analysis 137
Chapter 27: Interface Matrix 143
Chapter 28: House of Quality 147
Chapter 29: Operations Description Template 153
Chapter 30: Interface Tracking 157
Chapter 31: Conclusion to Tools 159
Chapter 32: GQM, Decision Matrix, and Analytical Hierarchy for Ad-Tech Industries 161
Chapter 33: GQM, Decision Matrix, and Analytical Hierarchy for Logistics Industries 167
Chapter 34: GQM, Decision Matrix, and Analytical Hierarchy for Manufacturing Industries 171
Part III: Geographical Application 173
Chapter 35: Introduction 175
Chapter 36: The MENA Region 179
Chapter 37: The ASEAN Region 187
Chapter 38: The Latin American Region 195
Chapter 39: Case Studies: Bringing It All Together 205
Chapter 40: Case Studies: LATAM Expanding to the United States 209
Chapter 41: Case Studies: MENA Medical Devices 213
Chapter 42: Case Studies: ASEAN Aerospace Schema – Context Diagram 217
Chapter 43: Case Studies: In Conclusion 221
Chapter 44: Summary 223
Bibliography 225
Index 235
