Description

Book Synopsis
How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.

Customer Portfolio Management

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    A Hardback by Fred Selnes

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      Book details

      Publisher MIT Press Ltd
      Published 3/18/2025
      ISBN-13 9780262049627
      978-0262049627
      ISBN-10 0262049627

      Description

      Book Synopsis
      How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.

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