Description

Book Synopsis
How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.

Customer Portfolio Management

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    RRP £27.00 – you save £5.40 (20%)

    Order before 4pm tomorrow for delivery by Fri 19 Jun 2026.

    A Hardback by Fred Selnes

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      View other formats and editions of Customer Portfolio Management by Fred Selnes

      Publisher: MIT Press Ltd
      Publication Date: 3/18/2025
      ISBN13: 9780262049627, 978-0262049627
      ISBN10: 0262049627

      Description

      Book Synopsis
      How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.

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