Description

Book Synopsis

To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. The author reviews the effects of different relational factors on the model, and explores relevant German-US cultural differences.



Table of Contents
Basic concepts.- Theoretical framework.- Research model.- Methodology and sample characteristics.- Operationalization and measurement.- Structural models.- Conclusion.

Customer Loyalty in Third Party Logistics

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    A Paperback / softback by David L. Cahill

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      Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
      Publication Date: 16/10/2006
      ISBN13: 9783790819038, 978-3790819038
      ISBN10: 3790819034
      Also in:
      Management of specific areas Sales and marketing

      Description

      Book Synopsis

      To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. The author reviews the effects of different relational factors on the model, and explores relevant German-US cultural differences.



      Table of Contents
      Basic concepts.- Theoretical framework.- Research model.- Methodology and sample characteristics.- Operationalization and measurement.- Structural models.- Conclusion.

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