Description

To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. The author reviews the effects of different relational factors on the model, and explores relevant German-US cultural differences.

Customer Loyalty in Third Party Logistics Relationships: Findings from Studies in Germany and the USA

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Paperback / softback by David L. Cahill

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To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well... Read more

    Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
    Publication Date: 16/10/2006
    ISBN13: 9783790819038, 978-3790819038
    ISBN10: 3790819034

    Number of Pages: 309

    Non Fiction , Business, Finance & Law

    Description

    To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. The author reviews the effects of different relational factors on the model, and explores relevant German-US cultural differences.

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