Description

Book Synopsis

The book deals with the problems of media communication and its formation in the Slovak Republic in and after 1993. It focuses on the social function of the media in the sense of journalistic communication. The authors also address the problems of gender stereotypes presented through social networks and advertising in all kinds of media in Slovakia and abroad. This book also explores the question of forming a theoretical basis for the creation of mass media communication (print media, film, photography, literature, works in marketing communication, books). This book does not elaborate on all problems of the mass media in the Slovak Republic, but it attempts to examine the key issues.



Table of Contents

Gender stereotypization – Artistic communication – Journalistic genres – Literary criticism –Analytical journalism – Social networks – Functions and advertising in media – Magazine Romboid – Creation of mass media communication – Media issues – Print media – Art – Literature – Marketing communication

Current Issues in the Slovak Mass Media

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    A Hardback by Veronika Cillingová, Eva Bútorová, Dáša Nováčiková

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      Publisher: Peter Lang AG
      Publication Date: Publication Date: 19/09/2019
      ISBN13: 9783631799567, 978-3631799567
      ISBN10: 363179956X

      Description

      Book Synopsis

      The book deals with the problems of media communication and its formation in the Slovak Republic in and after 1993. It focuses on the social function of the media in the sense of journalistic communication. The authors also address the problems of gender stereotypes presented through social networks and advertising in all kinds of media in Slovakia and abroad. This book also explores the question of forming a theoretical basis for the creation of mass media communication (print media, film, photography, literature, works in marketing communication, books). This book does not elaborate on all problems of the mass media in the Slovak Republic, but it attempts to examine the key issues.



      Table of Contents

      Gender stereotypization – Artistic communication – Journalistic genres – Literary criticism –Analytical journalism – Social networks – Functions and advertising in media – Magazine Romboid – Creation of mass media communication – Media issues – Print media – Art – Literature – Marketing communication

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