Description

This path-breaking book presents new work by leading international scholars on the achievements and challenges facing international business in the twenty-first century.

It considers key up-to-date developments in both the theory and practice of international business. After analysing the historical evolution of international business as an academic discipline, the book focuses on its relationship to the other social sciences. New light is shed on current issues and intellectual debates with a view to identifying new directions and future areas of research. The authors then develop the discussion to consider the present globalization of the economy, addressing the strategies of multinationals, the increasingly 'borderless' world and management competition.

The book will be of interest both to scholars and all those concerned with business education.

Current Issues in International Business

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£114.00

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Hardback by Iyanatul Islam , William Shepherd

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Short Description:

This path-breaking book presents new work by leading international scholars on the achievements and challenges facing international business in the... Read more

    Publisher: Edward Elgar Publishing Ltd
    Publication Date: 15/05/1997
    ISBN13: 9781858982922, 978-1858982922
    ISBN10: 1858982928

    Number of Pages: 264

    Non Fiction , Business, Finance & Law

    Description

    This path-breaking book presents new work by leading international scholars on the achievements and challenges facing international business in the twenty-first century.

    It considers key up-to-date developments in both the theory and practice of international business. After analysing the historical evolution of international business as an academic discipline, the book focuses on its relationship to the other social sciences. New light is shed on current issues and intellectual debates with a view to identifying new directions and future areas of research. The authors then develop the discussion to consider the present globalization of the economy, addressing the strategies of multinationals, the increasingly 'borderless' world and management competition.

    The book will be of interest both to scholars and all those concerned with business education.

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